My Experience At My Mini Unit On The Civil Rights Movement

This week I attended all five days of block teaching. Monday was a boring day, because the students were learning the basics of PARCC testing. I just sat there and observed while they took their practice test. The rest of the week Tuesday through Friday I got to teach! I taught my mini unit on the civil rights movement. It was a four day unit and the students really enjoyed it. Having the opportunity to have complete control for four whole days was amazing and a great learning experience for time management. I was able to go at my own pace and my lessons were able to spill over into the next day (this happened a few times). It was so refreshing to not feel rushed and the students got to learn more at their own pace. I really got the feel for classroom management and how planning for a whole week feels like. Since this week was my mini unit week my mentor didn’t teach at all. Therefore I can’t really answer the question of what effective classroom instruction or procedur es my mentor used. I did receive very thoughtful feedback both verbal and written on my week of teaching from my mentor. If I have to answer this question I would say my mentor is very thorough and detailed when she gives feedback to both the students and me. I am currently having the best block experience I could ever ask for so I again (same as the weeks before) do not have any concerns at the moment. I think my mentor is the best fit for me and I am learning so much from her and the students. I reallyShow MoreRelatedWorld War One Essay4745 Words   |  19 PagesQuestion and answer format of everything in world war 1 1. Machine guns: These weapons were first used in the American Civil War to devastating effect. But with World War One their effectiveness reached frightening new levels. Firing up to 600 bullets a minute (the equivalent of 250 men with rifles), Machine Guns were then deemed to be ‘weapons of mass destruction. Machine guns would often be grouped together to maintain a constant defensive position. 2. Artillery: These were the new and upgradedRead MoreWilliam Bratton and the Nypd12122 Words   |  49 Pagesmethods had cut crime at the cost of increasing abuse. Policing in the 20th Century: Corruption and Reform When Bratton came to the NYPD, he was part of a long tradition of police reform movements. The police have always been charged with the mission of preserving civil order while respecting civil rights, but early on a tension developed between these two objectives. When the police focused on preventing crime, they were tempted to become either too abusive or too involved with the criminalsRead MoreSteel Industry19298 Words   |  78 PagesDECLARATION I hereby declare that the work presented in this Project entitled â€Å"Analysis of Indian Steel Industry† submitted to Ms. Paramita Sarkar full-time faculty at Smt. J.D.Birla Institute (Department of Management), Kolkata is an authentic record of my original work. The total word count of this paper is 18113 words. Purvi Tiberewalla 2 ACKNOWLEDGEMENT â€Å"A student is always incomplete without the guidance of his teachers.† The successful completion of a task is incomplete without mentioningRead MoreMultiple Intelligences Seminar and Workshop14464 Words   |  58 Pages 2. How does this theory differ from the traditional definition of intelligence? 3. What do multiple intelligences have to do with my classroom? 4. How has M.I. theory developed since it was introduced in 1983? 5. Who are the critics of this theory and what do they say? 6. What are some benefits of using the multiple intelligences approach in my school? 7. How can applying M.I. theory help students learn better? 8. How can I find out more about M.I. theory? PART II – Demonstration Read MoreThe Sustainable Century By Design Or Disaster9705 Words   |  39 Pages The Sustainable Century by Design or Disaster Priorities, Strategies, Tactics Musings for More Better Corporate Sustainability in a Global Economyi Copyright @ 2015 by Marc de Sousa-Shields All rights reserved. In accordance with the US Copy Right Act of 1976, the scanning, uploading, and electronic sharing of any part of this book without the permission of Marc de Sousa Shields and or the publisher constitutions unlawful piracy and theft of the author’s intellectual property. If you wouldRead MoreMarketing Strategy of Ultratech Cement12105 Words   |  49 PagesINDEX 1. CEMENT AND ITS TYPES 2. INDIAN CEMENT INDUSTRY OVERVIEW STRUCTURE MAJOR PLAYERS GOVT. POLICIES CEMENT EXPORTS PORTER’S 5-FORCE MODEL . SWOT ANALYSIS 3. INTRODUCTION ULTRA TECH CEMENT 3.1 PRODUCTION UNITS 3.2 ULTRA TECH ADVANTAGES 3.3 AWARDS 3.4 EXPORTS 4. PROJECT WORK 4.1 OBJECTIVE OF THE STUDY 4.2 RESEARCH DESIGN Read MoreThe Sustainable Century By Design Or Disaster9705 Words   |  39 Pages The Sustainable Century by Design or Disaster Priorities, Strategies, Tactics Musings for More Better Corporate Sustainability in a Global Economyi Copyright @ 2015 by Marc de Sousa-Shields All rights reserved. In accordance with the US Copy Right Act of 1976, the scanning, uploading, and electronic sharing of any part of this book without the permission of Marc de Sousa Shields and or the publisher constitutions unlawful piracy and theft of the author’s intellectual property. If you wouldRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesMichael Adas for the American Historical Association TEMPLE UNIVERSITY PRESS PHILADELPHIA Temple University Press 1601 North Broad Street Philadelphia, Pennsylvania 19122 www.temple.edu/tempress Copyright  © 2010 by Temple University All rights reserved Published 2010 Library of Congress Cataloging-in-Publication Data Essays on twentieth century history / edited by Michael Peter Adas for the American Historical Association. p. cm.—(Critical perspectives on the past) Includes bibliographicalRead MoreImpact of Consumer Protection Agencie in Nigeria15948 Words   |  64 Pagesconsumer nation is susceptible to dumping and other sharp practices by merchants of death, especially food, drugs and such consumables. Manufacturers and service providers themselves have put in place within their environments, consumer protection units/quality control sections to ensure that what the advertisement say is what is obtainable in the market and that the best practices of safety is strictly adhered to. Consumer protection laws are designed to ensure fair trade competition and the freeRead MoreTop 40 Richest Families in Pakistan8594 Words   |  35 PagesI received it through a friend and have no idea about how authentic it is. It is an interesting read and does seem like that if not 100%, then it must 80% correct. However, it has missed some families which are sure to make the top 10, of the top of my head I can think of two: Giga (Pardesi family) and the family that owns ARY. Both of them gave the government of Pakistan huge interest free loans when it was on the brink of default after the sanctions imposed due to the nuclear tests almost crippled

The Physics Of American Football - 1339 Words

The Physics of American Football In America, sports are an important part of the culture. People watch them for pure fun and entertain or because they simply love the game. American sports such as football all have some aspect of physics that are tied into the sport. Football is not just simply throwing a ball to a wide receiver or kicking a field goal for an extra point. There are ways in which players, from Pop Warner to professional players alike, play the game that may look simple from a television screen or from a stadium seat. Newton’s laws of motion can be applied to many aspects in the game of football. By learning the physics of football, a fan can become an expert on this seemingly simple sport. To begin, explaining how the game of football works, will help any reader understand why knowing the physics can be important. According to James Adler, from about.com, â€Å"Football is a sport played by two teams of eleven players on a rectangular field with goalposts on e ach end. The offense, or the team with control of the ball, attempts to advance the ball downfield by running or passing the ball, while the opposing team aims to stop their advance and take control of the ball themselves.†(Adler) The main objective of the game is have to most points by the end of four 12 minute quarters. To score, the quarterback tries to advance the ball up the field to score â€Å"as many touchdowns, or field goals as possible, while holding the other team to as few as possible† (Adler).Show MoreRelatedPhysics Of Tackling The American Football1199 Words   |  5 PagesBrandon Hergott The Physics of Tackling in American Football The game that America has come to know and love may have more behind it than everyday viewers and fans realize. Physics fuels every aspect of the game of football and is evident in the collisions that take place on every play. Watching a game of football can be a great learning tool to anyone interested in better understanding the laws of physics. Many great examples are provided on every snap. Mass, force, momentum, velocity and torqueRead More Physics is Everywhere Essay2435 Words   |  10 PagesPhysics is Everywhere Essay As Fall comes to a close and winter is upon us we can take an opportunity to reflect. Fall is the season of many events. For some it is the turning of the leaves that make it so memorable. For students, the excitement of a new school year and what that brings is always on the mind. Also on the mind of students, and professional fans alike, is the exhilaration and anticipation of a new season on the gridiron. This past fall I had the unique chance to document thisRead MorePortrayal Of The American Girls Professional Baseball League1638 Words   |  7 Pagesdecades, sports films in American have established connections between movies and American values, with each sports film providing a different perspective and more depth to different values. With the frequent ties of historical context, movies draw upon real athletes, situations, and struggles. The historical context further represents social and cultural beliefs during the time of the movie’s setting, helping to portra y the past. This paper will discuss several American values identified throughoutRead MoreThe Slender Body By Greg Garber1206 Words   |  5 PagesBody In assessing the good life, intrinsic and extrinsic rewards are a vital component of reaching it. Greg Garber’s five-part series on the life of Mike Webster, discusses the sacrifices a football player must undertake in order to be successful. The dangers, both mentally and physically that a football player faces weekly, are a part of the job that can have lifelong consequences. One could easily find himself with permanent disabling injuries. Equally dangerous are eating disorders, which SusanRead MoreNfl Concussions Essay1422 Words   |  6 PagesHead injuries, including concussions, particularly in the game of American football, have become a subject of deep concern, much study and even Congressional hearings in the United States. Concussions Contrary to popular belief, a concussion is not a bruise to the brain caused by hitting a hard surface. Indeed, no physical swelling or bleeding is usually seen on radiological scans. The injury generally occurs when the head either accelerates rapidly and then is stopped, or is spun rapidly. Read MoreMemo on Race and Ethnicity in Sports620 Words   |  3 Pagesand on the sports and recreational options for Americans. In a diverse American society, we need to be conscious of the lingering effects of racial ideology and seek to eliminate any of these remaining effects. The effects are numerous. At the professional and collegiate levels, there are differences between the way that power is distributed. Managers and coaches are almost always white, even in sports where the players are largely African-American. Ethnicity also can contribute to similar outcomesRead MoreMy Future Career As A Career Essay988 Words   |  4 Pagesmathematics and physics. This increased my interest in exact sciences, and I decided to connect my future career with technological area of activity, wishing to gain success in the future. And if I become successful I will pay back my parents for their warmth and loving tender, as they have been those who have been supporting me throughout my life. For that reason I constructed a plan for achieving this long-term aim. By the plan I accomplished some small objectives: graduated from American InternationalRead MoreStrength Training Is The Primary Component Of Injury Prevention1373 Words   |  6 Pagessocieties. This lead to the modernisation of current styles, such as ballet, jazz, contemporary, hip-hop, tap, salsa and the tango. Jazz, hip-hop and tap dancing are genres that originated from African American vernacular dance, whereas salsa and tango originated in the Caribbean and South America. THE PHYSICS AND ANATOMY OF DANCE AND THE BODY Injury is becoming more prevalent in dance due to the fact that dancers bodies are stressed beyond their design limits. The competitive nature of dance has leadRead MoreThe Physics Of Team Fortress 2 Research And Presentation2045 Words   |  9 Pages The Physics of Team Fortress 2 Research and Presentation AP Physics 1 Carlos Arias Paradise Valley High School 5 December 2016  Abstract Arthritis is a medical condition that causes joint inflammation, stiffness, and resulting pain. This disease affects an estimated 40 million Americans, with a positive correlation towards old age. Opening medication bottles can be difficult for arthritis patients who struggle to open twist lids, snap lids, and click-locks. Janet Kramer is anRead MoreNfl Player Safety and the Effects of Concussions3598 Words   |  15 Pagesincreasingly popular topic in the realm of sports fans has begun to unravel. The National Football League recently has begun to introduce new rules and regulations for their athletes to start abiding by to ensure the continued safety of the player’s health. Although most find this change in the game of professional football as a positive step forward, others see this as a diminishment of the sanctity of NFL football. New rules and regulations that have been introduced into NFL are vital to athletes involved

Your MBA classmates Free Essays

Describe yourself to your MBA classmates. (You may use any method to convey your message: words, illustrations, etc. ) I grew up in a small fishing village in Maine, surrounded by family. We will write a custom essay sample on Your MBA classmates or any similar topic only for you Order Now Expectations and aspirations are limited in such an environment. I could have made a living exploiting the sea, but chose to do similar work as a corporate executive. Although I have no siblings, my hometown contains over fifty family members, and our agenda of family activities is always packed. Most of my family is employed in the commercial fishing ndustry, which instilled in me at a very young age, the concept of work. At age eleven, I started babysitting and mowing lawns, and at the age of fifteen I applied for my lobster license. The first summer with my license, I took a Job as a sternperson with a fellow female. We were the only two females out there, which was definitely an experience. When the lobstering season ended that year, I took a Job at a grocery store bagging groceries. I saved enough money to build a boat and to buy fifty lobster traps; I was on my way. The following summer I continued to work as a sternperson, and I also fished my own traps. I continued lobstering throughout the rest of high school and college, and It helped me finance my college education. In addition to being ambitious and motivated enough to put my heart Into even mundane, low-level tasks, I am also extremely organized. This Is one characteristic that has always received praise. I pay particular attention to detail, which I believe has contributed to my success thus far. I take pride In my work, and I look at It as a epresentation of myself. In my position at Sanford Bernstein as a Consultant Liaison, I market my firm to the financial consulting community. Maintaining the Integrity of the firm Is vital and errors are disastrous. When training new group members, I stress this point most thoroughly. I work In a group that currently has six members. The group serves as a central source of Information for the firm, and Its success relies on an extraordinary amount of cooperation from each of us. As a senior member, I am able to contribute to the roup In several wap Including: training group members, controlling the quality of the group’s output, managing and accurately completing multiple requests with short turnaround times, gathering and conveying Information from senior Investment professionals, collecting and calculating data, malntalnlng databases, overseeing projects aimed at making long-term Improvements to the group’s processes, and strengthening my own foundation of knowledge to be used as a resource. Recently, as the result of a manager leaving the firm, I have also taken on some of the anagerial responslbllltles for the group Including prlorltlzlng and delegating assignments. Though I am an excellent team player, In business school I would Ilke to sharpen my appearance in order to get my point across. I hope to improve my negotiating skills and to gain more experience in getting group members to carry their own weight. At the same time, I do not want to become a tyrant. To be effective, it is important for a manager to maintain the proper balance of power and compassion. Only in this way, will I be able to lead a team of people to realizing the goals of a firm. How to cite Your MBA classmates, Papers

Fleadership Theories

Question: Demonstrate your understanding and give an evaluation on fleadership theories and cross cultural factors within organisations. Answer: Introduction An Overview of Endon Engineering Endon Engineering PLC is a UK based organization, which has started its operations in the local market of UK. Currently the organization has started its operations in varied other locations of the globe. In relation to this, it can be stated that over the years the organization has operated its business operations within the automotive industry. However, it is also identified that the organization has faced several challenges from its external marketplace due to cross cultural issues. In this context, more specifically it can be stated that external cross cultural issues have affected the manufacturing potential of the organization. At the same time, it is also identified that Endon Engineering has also witnessed diversified challenges during the production of its spare parts. On the other hand, it has also been identified that the organization has also faced ample amount of challenges during the execution of its business operations. Thus, with an aim of reducing business process ass ociated challenges, the organization has emphasized on its leadership approaches/styles, which has helped the organization to mitigate its manufacturing process and production of automotive parts and spear related problems. The Objective of the Report The aim of this particular report is to identify and evaluate the national cultural issues of Endon Engineering including its major obstacles in terms of manufacturing process. In this regard, the report will highlight how the organization has overcome its manufacturing associated problems including national cultural issues. At the same time, the study will also analyze and evaluate the suitable leadership approaches and styles of Endon Engineering, which has helped the organization to change its working process along with the internal culture of the workforce within the organization. Indentify and Evaluation of National Cultural Issues of Endon Engineering In order to highlight the national cultural issues, it can be stated that culture is considered as one of the key issues, which may create higher impact on an organization, during the execution of its business operations. In this regard, more precisely it can be argued that culture is like a collective program, which usually defines collective values, beliefs, principles, attitudes and behavior of human index. However, it is also identified that culture can be distinguished from one member to another member and one group to another group (Keller and Foster, 2012). In this regard, more precisely it can be argued that over the last couple of decades, it has been identified that the impact of globalization has created an impact on organizational culture by affecting the overall performance of the workforce. At the same time, it is also viewed that Endon Engineering has also faced numerous number of challenges from its internal as well as external marketplace during the implementation of its manufacturing functions. Apart from this, it is also notified that cross cultural issues have become one of the significant threats for the organization during the production of automotive spear parts. Based on the observation, it has been recognized that cultural issues not only affects the manufacturing capability of the organization, but rather it also initiates greater challenges for Endon Engineering in terms of hampering the working ambiance and employee-employer relationship within the organization. However, it has also been viewed that the impact of cr oss cultural diversity has been highly observed in case of Endon Engineering, which has affected the competitive advantages of the organization within the global marketplace. Simultaneously, cultural issues have also initiated greater challenges for the organization during the offering of automotive product and services (Cizek et al., 2011). Moreover, it is also viewed that cross cultural issues have initiated greater challenges for Endon Engineering in terms of communication and interaction between all the employees. As an effect, it has been identified that cross cultural interface has not only hampered the operational efficiency of the organization, but rather it has also initiated greater managerial risk for Endon Engineering. Apart from this, it can be argued that the lack of communication and cross cultural factors has affected the autocratic structure of the organization, which has imposed greater challenges during the selection of automotive trade partners and distributers. Additionally, it can be also stated that cross cultural interface has imposed a critical situation for Endon Engineering during the preparation of trade fairs and exhibitions among others in terms of automotive parts and spear. In addition, it can be argued that cross cultural issues have also have affected the trade potential of Endon Enginee ring by affecting the customer interacting ability of the employees. On the other hand, it can be also stated that culture has not only affected the work ambiance of Endon Engineering, rather it has also affected the motivation of the entire workforce to perform better (Machac, 2013). In this regard, in order to highlight the cross cultural impact it can be stated that cross cultural issues have initiated greater complexity for the entire workforce by influencing the behavior of the employees at Endon Engineering. At the same time, it has also been viewed that high cultural interface has affected the overall commitment level of the workforce, which has hampered the overall performance of the employees, during the process of manufacturing of the automotive spear parts accessories. Simultaneously, it is also viewed that poor cultural interface leads to greater dissatisfaction among the workforce by increasing cultural distance and complexity. As an effect, the organization has faced ample amount of challenges for its internal as well as external market. Identify and Analysis the Major Obstacles of Endon Engineering In order to identify and analyze the major obstacles of Endon Engineering, it can be stated that various factors have affected the overall performance of the organization in a diversified manner within the automotive industry. This has led the organization to greater difficulties during the implementation of business operations. At the same time, it can be argued that due to the cause of major obstacles, the organization has found greater difficulties during the overcoming phase of managerial and operational problems (Su et al., 2012). In this regard, more precisely it can be argued that Endon Engineering not only faces obstacles from cultural aspects, rather the organization has also witnessed difficulties in terms of quality related aspects in case of automotive spear parts and accessories. In relation to this, it can be argued that lack of commitment and attention of the workforce, has hampered the manufacturing potential of the organization. At the same time, it can be argued that during the execution of the manufacturing operations, the organization has tried to improve the quality of its automotive product, but due to adoption of poor manufacturing process, Endon Engineering has struggled to do so. In this context, it can be stated that lack of quality of automotive parts and poor commitment level of the workforce has led Endon Engineering towards uncertainty which has also hampered the business competencies of the organization (Herrmann and Felfe, 2012). On the other hand, in order to highlight the obstacles of Endon Engineering, it can be argued that lack of efficiency of the management regarding cross cultural diversification and associated aspects have led to greater challenges for the organization. This has affected the trade potential of the organization within the domestic as well as international market. Consequently, it can be argued that lack of knowledge of the employees regarding culture and language associated aspects have led to greater challenges for the organization during the implementation of cross border business operations. Apart from this, it can be mentioned that leadership was also one of the major concerns for Endon Engineering, as it has been identified that leadership may play an imperative role for an organization, during the execution of business operations. In this context, more precisely it can be argued that poor leadership style or tactic may obstacle the performance of Endon Engineering, through affect ing the operational and financial functions (Hashai and Delios, 2012). However, it can be also mentioned that poor leadership styles/tactics also may affect the performance of an organization by reducing competitive advantages within the operating marketplace. In this regard, it can be argued that poor leadership styles/ tactics have not only affected the profitability and growth of Endon Engineering, but have also created a negative impact on the viability and long-term sustainability of the organization. In order to highlight the rationale behind this above stated context, it can be claimed that due to the cause of poor leadership styles/tactics, the organization has not been able to encourage or motivate their workforce, leading to greater obstacles for the organization. Apart from this, it is also viewed that the organization was also unable to provide effective training to their employees regarding the manufacturing process, as a result of poor leadership styles/tactics. As an effect, the workforce of Endon Engineering has struggled to meet the nee ds and requirements of their consumers and stakeholders and has also initiated greater challenges for the organization, during the implementation of manufacturing functions (Dean et al., 2013). In this regard, more precisely it can be argued that inappropriate leadership styles and tactics not only affected the ability and capacity of manufacturing process for Endon Engineering, but it has also created a greater impact on the overall performance of the organization by reducing its volume of revenue and market share (Keller and Foster, 2012). In relation to this, it can be also argued that lack of technological support not only affects the competitive position of Endon Engineering, rater it also hampers the overall quality of the product. Apart from this, it is also viewed that poor cross cultural interface within the organization has affected the relations between employer and employees. As an effect, dissatisfaction has been raised among the employees of Endon Engineering (Cizek et al., 2011). On the other hand, it can be also asserted that the organization does not adopt any modern tools or technologies during the implementation of its manufacturing operations which hampe r the operational process of Endon Engineering. As an impact, the organization has laid poor outcome. Simultaneously, it can be also argued that poor quality of automotive spear and parts is not able to meet the increasing needs and expectations of the automotive organizations and marketers along with consumers. As an effect, the organization has lost its market share within the operating marketplace (Diestre and Santalo, 2013). Identify and Evaluate Suitable Leadership Approaches/Styles for Leading Change In order to highlight the effective leadership tactics/ styles, it can be asserted that by emphasizing on effective leadership strategies, the organizations may effectively enhance the efficiency of their business process by increasing the efficacy of the employees. In this regard, more precisely it can be argued that incorporation of effective leadership strategies not only helps Endon Engineering to enhance their efficacy of team members, but it may also help the organization to enhance its operational efficiency, thereby leading the organization towards greater success within the automotive industry. Moreover, in order to analyze the potentiality of Endon Engineering for leading changes within the organization in terms of leadership tactics/ styles, it can be argued that by emphasizing on leadership tactics/styles, Endon Engineering may effectively enhance the efficiency of the automotive spear parts. Focusing on effective leadership tactics/styles may help the organization to dev elop its operational or functional processes (Dorel, 2012). In this context, more precisely it can be argued that emphasizing on leadership tactics/styles will not only help the organization to reduce its operational or functional challenges, but it may also help the organization to enhance its effectiveness within the operating industry by establishing good relations within its stakeholders, suppliers and consumers. On the other hand, it is also viewed that concentrating on the leadership tactics/ styles also may help the organization to develop a diversified culture within the organization, which may encourage or motivate the entire workforce to perform better, by enhancing their commitment as well as loyalty towards the organization. Consequently, it is also viewed that focusing on an effective leadership approach may help Endon Engineering to reduce its operational / functional cost by mitigating automotive spear and parts associated products from manufacturing cost (Hashai and Delios, 2012). On the other hand, by paying higher attention towards the leadership tactics/ styles, Endon Engineering may effectively enhance its ability of making a wide range of automotive mechanical parts. In this regard, rationally it can be argued that by concentrating on the leadership tactics/ styles, the organization may effectively enhance its manufacturing process capability by incorporating advanced tools and technology. However, it is also viewed that by emphasizing on the leadership tactics/ styles, Endon Engineering may significantly ensure its long-term sustainability within the operating market by maintaining the quality of its automotive spear and part accessories. In relation to this, it can be argued that incorporation of effective leadership tactics/ styles may help the organization to acquire the attention of the consumers and it also may assist the organization to maintain its competitive advantages within the marketplace (Herrmann and Felfe, 2012). According to the viewpoint of Holten and Brenner (2015), by emphasizing on the effective leadership tactics/ styles, an organization may effectively establish certain norms, values, ethics and belief among the employees, which usually helps an organization to build a diversified working culture. In relation to this, it can be argued that the establishment of diversified working culture helps an organization to fulfill the needs and expectations of the workforce, which in turn helps an organization to ensure its long-term success within the operating marketplace (Christiana et al., 2014). Based on the analysis, it is identified that during the execution of business operations, Endon Engineering has faced enormous amount of challenges from its internal and external marketplace, as the organization has struggled to produce better quality automotive spear and parts due to their poor cross cultural impact within the organization. Thus, with an aim of enhancing the competitive position of the business, Endon Engineering has highly emphasized on its organizational cultural traits and leadership style and approaches, which has helped the organization to enhance its current position within the operating market by establishing a relations between organizational culture and the leadership protocol (Kang, 2012). In relation to this, based on the viewpoint of Kodali (2012), it is identified that by concentrating on the leadership style and approaches, Endon Engineering has developed a team oriented culture within the organization, which has helped Endon Engineering to enhance the effectiveness and efficacy of the leaders. In relation to this, Keller and Foster (2012) mentioned that the top managers leadership effectiveness such as innovative thinking approach, visionary though and courageous approach have assisted Endon Engineerings workforce to enhance their commitment level and loyalty towards the organization. As an impact, the organization has witnessed better team efforts from its existing workforce (Machac, 2013). On the other hand, it is also viewed that by emphasizing on the leadership effectiveness the organization has been able to produce the desired outcome in terms of goods and services. In this regard, it can be stated that the incorporation of appropriate leadership styles and a pproaches have helped the organization to reduce its cross cultural differences within the organization and has also helped Endon Engineering to build an effective working culture within the organization by establishing a team. Critical Success Factors for Changing Process According to the viewpoint of McKay (2011), it is identified that an organization may effectively reduce its cross cultural interface as well as its leadership styles and approaches related problems by establishing a diversified working culture within the organization. In relation to this, it can be mentioned that with an aim of ensuring a diversified working culture within an organization, it is highly essential to improve the morale of the existing workforce by posing positive motivation and encouragement. Apart from this, it can be also be stated that by emphasizing on the effective leadership tactics/ styles an organization may effectively develop its training and development protocol for their employees. This may help an organization to acquire success by improving the quality and services of automotive parts and spear related accessories.(Morgner,2015). In relation to this, San Lam and O'Higgins (2012) argued that emphasis on training and development of Endon Engineering has not only enhanced its product quality and services, but also enhanced its level of profitability. This may help an organization to ensure its long-term sustainability within the marketplace. However, it is also notified that the incorporation of modern technology may also help the organization to reduce its manufacturing process related discrepancies by enhancing the ability of manufacturing process. In this context, Notgrass (2014) claimed that the adoption of Total Quality Management (TQM) may help an organization to enhance the quality of its manufacturing process. Simultaneously, it can be also stated that the incorporation of the TQM tools may also help Endon Engineering acquire the attention of the consumers towards its automotive spear and parts related products. In addition, it can be also mentioned that the adoption of the benchmarking tools may also help an organization to compare the quality of its products along within its competitors. This may help an organization to produce better outcomes by knowing the ability and capability of its rival. In relation to this, it can be also recommended that the organization should incorporate a boarder perspective, which may help an organization to produce better outcomes by increasing the quality of the manufacturing functions and by developing deeper ideas regarding the workplace associated challenges (Su et al., 2012). Conclusion Based on the above discussion, it is clearly notified that the lack of cultural diversification within an organization and poor leadership approaches and styles may lead an organization towards greater failure. In this context, it is viewed that Endon Engineering has faced enormous amount of challenges during the execution of its operational function and manufacturing operations. In this regard, more precisely it can be argued that the lack of advancement of operational process and technology has affected the overall outcome of the organization. Simultaneously, it is also viewed that poor leadership approach has led to greater dissatisfaction among the workforce, due to a cross cultural interface. Moreover, it has also affected the relation between employer and employees. In relation to this, it is identified that by adopting appropriate leadership tactics, the organization has developed a diversified culture within the organization. This helps Endon Engineering to produce a better o utcome by improving its automotive parts and spear manufacturing process. Additionally, it can be argued that the incorporation of the TQM tools and the benchmarking tools have helped Endon Engineering to produce a better outcome, which has enhanced the competitive position of Endon Engineering within the marketplace. References Christiana Stevens, S., Hemmings, L., Scott, C., Lawler, A. and White, C., 2014. Clinical leadership style and hand hygiene compliance.Leadership in Health Services, 27(1), pp.20-30. Cizek, O., Zamecnik, J., Tropek, R., Kocarek, P. and Konvicka, M., 2011. Diversification of Mowing Regime Increases Arthropods Diversity in Species-Poor Cultural Hay Meadows.Journal of Insect Conservation, 16(2), pp.215-226. Dean, B., Stellpflug, S., Burnett, A. and Engebretsen, K., 2013. 2C or Not 2C: Phenethylamine Designer Drug Review.Journal of Medical Toxicology, 9(2), pp.172-178. Diestre, L. and Santalo, J., 2013. The 'Related' Diversification Discount: When Does Related Diversification Destroy Value?.Academy of Management Proceedings, 2013(1), pp.12298-12298. Dorel, F., 2012. Twenty-first Century Cultural and Religious Diversification of Modernity: The Example of the Shamanic Indigenisation of Roman Catholicism among Native American Peoples in the Northwest of the United States.AMNIS, (11), pp. 74-78. Hashai, N. and Delios, A., 2012. Balancing Growth across Geographic Diversification and Product Diversification: A Contingency Approach.International Business Review, 21(6), pp.1052-1064. Herrmann, D. and Felfe, J., 2012. Effects of Leadership Style, Creativity Technique and Personal Initiative on Employee Creativity.Brit J Manage, 25(2), pp.209-227. Holten, A. and Brenner, S., 2015. Leadership Style and the Process of Organizational Change. Leadership Organization Development Journal, 36(1), pp.2-16. Kang, J., 2012. The Relationship Between Corporate Diversification and Corporate Social Performance. Strat. Mgmt. J., 34(1), pp.94-109. Keller, J. and Foster, D., 2012. Presidential Leadership Style and the Political Use of Force.Political Psychology, 33(5), pp.581-598. Kodali, S., 2012. An Insight into Winning the Way through Feminine Style of Leadership.GJRA, 3(8), pp.1-2. Machac, A., 2013. Detecting Trait-Dependent Diversification under Diversification Slowdowns. Evolutionary Biology, 41(2), pp.201-211. McKay, B., 2011. A New Timeframe for the Diversification of Japans Mammals.Journal of Biogeography, 39(6), pp.1134-1143. Morgner, C., 2015. Sameness and Diversification: A Global Quantitative Survey on Cultural Innovation in the Visual Arts.Cultural Trends, 24(2), pp.122-132. Notgrass, D., 2014. The Relationship Between Followers Perceived Quality of Relationship and Preferred Leadership Style.Leadership Organization Development Journal, 35(7), pp.605-621. San Lam, C. and O'Higgins, E., 2012. Enhancing Employee Outcomes.Leadership Organization Development Journal, 33(2), pp.149-174. Su, S., Jenkins, M. and Liu, P., 2011. Nurses Perceptions of Leadership Style in Hospitals: A Grounded Theory Study.Journal of Clinical Nursing, 21(1-2), pp.272-280.

SCHIZOID PERSONALITY DISORDER Essays - Scientific Method

SCHIZOID PERSONALITY DISORDER PSY600 W1/D2D Instructions for the Initial Post Part One: Professional Research Summary You have been approached by your supervisor to create a Professional Research Summary that explains how a masters program in psychology will be beneficial to you in your current position or how it might assist you with a potential future position within the organization. For this assignment, you will evaluate contemporary applications of psychology in professional settings and research a specific area of psychology that is relevant to the work you are currently doing or hope to do in the future. The research will be compiled into a brief summary report, which will include elements of both academic and professional writing. You will practice both types of writing by using academic writing in the creation of the descriptive research portion of the assignment and professional writing skills in the summary portion, which will explain how the research is professionally relevant. Create a Word document for your summary. This document will be attached to your initial discussion post. Include your name and the course number and title at the top of the document. For the research portion of the report, you will choose a general area of interest from the following list of psychology domains that is applicable to your current or future work. 1. Introduction Explain the issue you are examining and why it is significant. Describe the general area to be studied Explain why this area is important to the general area under study (e.g., psychology of language, second language acquisition, teaching methods) 2. Background/Review of the Literature A description of what has already known about this area and short discussion of why the background studies are not sufficient. Summarize what is already known about the field. Include a summary of the basic background information on the topic gleaned from your literature review (you can include information from the book and class, but the bulk should be outside sources) Discuss several critical studies that have already been done in this area(cite according to APA style). Point out why these background studies are insufficient. In other words, what question(s) do they leave unresolved that you would like to study? Choose (at least) one of these questions you might like to pursue yourself. (Make sure you do not choose too many questions) 3. Rationale A description of the questions you are examining and an exploration of the claims. List the specific question(s) that you are exploring. oExplain how these research questions are related to the larger issues raised in the introduction. oDescribe what specific claim, hypothesis, and/or model of psycholinguistics you will evaluate with these questions. Explain what it will show about the psychology of language if your hypothesis is confirmed. Explain what it will suggest about the psychology of language if your hypothesis is disconfirmed. 4. Method and Design A description of how you would go about collecting data and test the questions your are examining. You are not required to come up with a new or original method (though you can try!). Look journal articles to determine what methods are standardly used to assess knowledge of language in your chosen area and adapt one of these for your needs. Method: How would you collect the data and why? Describe the general methodology you choose for your study, in order to test your hypothesis(es). Explain why this method is the best for your purposes. Participants: Who would you test and why? Describe the sample you would test and explain why you have chosen this sample. Include age, and language background and socio-economic information, if relevant to the design. Are there any participants you would exclude? Why, why not? Design: What would the stimuli look like and why? Describe what kinds of manipulations/variations you would make or test for in order to test your hypothesis(es). Describe the factors you would vary if you were presenting a person with stimulus sentences. Explain how varying these factors would allow you to confirm or disconfirm your hypotheses. Explain what significant differences you would need to find to confirm or disconfirm your hypothesis(es). In particular, how could your hypothesis(es) be disconfirmed by your data? Controls: What kinds of factors would you need to control for in your study? Describe what types

Definition and Examples of Declarative Questions

Definition and Examples of Declarative Questions A declarative question is a  yes-no question that has the form of a declarative sentence but is spoken with rising intonation at the end. Declarative sentences are commonly used in informal speech to express surprise or ask for verification. The most likely response to a declarative question is agreement or confirmation. Examples and Observations You think Im kidding you? You think its a joke to have to walk home on a clear night with an umbrella? You think that because Im quirky I dont hurt? Youve got it backward. Im quirky because I hurt.(Jack Weston as Danny in The Four Seasons, 1981)Henry Rowengartner: Wow, you ate that whole thing?Frick: Why, sure! It wasnt that much.(Rookie of the Year, 1993)This isnt working out, Jin-ho said. Were going to have to let you go.Youre firing me? she said.Yes. Ann will call you Monday re the paperwork.Youre firing me  at a bar? Outside the bathroom in a bar?â€Å"Im sorry if it doesnt suit your high standards.(Stephanie Clifford, Everybody Rise. St. Martins Press, 2015)Vivian: I was supposed to ride that barrel right out of this crummy town.Jaye: And you never considered a bus?(Barrel Bear, Wonderfalls, 2004) Declarative Questions vs. Rhetorical Questions A declarative question has the form of a statement: ​Youre leaving? but has the intonation of a question when spoken and is marked by a question mark in writing.A declarative question differs from a rhetorical question such as: Do you think I was born yesterday? in two ways:(Loreto Todd and Ian Hancock, International English Usage. Routledge, 1986) A rhetorical question has the form of a question:Was I tired?A declarative question seeks an answer. A rhetorical question requires no answer since it is semantically equivalent to an emphatic declaration:Do you think Im stupid? (i.e. Im certainly not stupid)Am I tired? (i.e. Im extremely tired.)

VACCINES Assignment Example | Topics and Well Written Essays - 750 words

VACCINES - Assignment Example Flanders (2000), states the two examples of childs deaths which are connected with vaccination and non-vaccination. According to her article, one of the girls died of Hepatitis B, which kills about 5,000 thousand people in the US each year, and the other died after being vaccinated against polio. At the same time, according to the Allens article, the compensation program provides financial assistance to families to care for children injured by vaccines and helps those families who have lost a child to a severe side effect. But it should be remembered, that the mentioned system is designed as non-fault, which means that it is no need in defining whether vaccine has been defective or the doctor didnt have enough medical skills to prevent side effects. In case no other specific medical reasons for childs death are found, it is supposed that the vaccine has caused it. But it should also be remembered, that if the injury or cause of death is not one of a list of known vaccine side effects , the families must provide proof that the ailment was caused by the vaccine. (OMeara, 2013) . There often appears a question, which makes the positive effect of vaccination less, for the account of possible positive influence of hygiene and sanitation on the significant decrease of most infections. But at the same time, it is stated, that vaccines have had the direct impact on the actual incidence of infections in the last century. There is a possibility for the child to catch the disease from the vaccine itself, as it is usually presented in the form of live viruses, which stimulate the childs immune system. But this is probable only in case the childs immune system is severely damaged, which may happen when the child has got AIDS or HIV, or was getting a cancer treatment (radiation), or have got the transplant and thus was taking anti-rejection drugs. In any other cases

Educational Traditions Film Analysis - Finding Forrester Essay

Educational Traditions Film Analysis - Finding Forrester - Essay Example Racism and Class relations are evident in the film; they portray the extent of racial discrimination against blacks. A number of scenes and events in the movie depict racism. One of the scenes includes the part where the man owning a BMW has racial prejudices against black people. The man thinks that the black people living in Bronx do not have the slightest knowledge about car brands from Germany. Jamal shows that blacks can also be sophisticated by telling him the history of BMW. Such a discriminating act portrays how blacks may be disadvantaged because of their skin color (Tozer 542). Another instance of racism can be seen when Jamal’s English teacher, Mr. Crawford accuses him of plagiarism. The teacher doubts whether Jamal can be able to write such masterly, original texts. Since Jamal is a young black man, the teacher thinks that Jamal copies texts from Forester. The teacher sees Jamal as inadequate, yet he shines more than his white counterparts in class. This scene reveals traditional education thoughts and ideologies that discriminated against black students. Although Jamal gets a chance to attend a private school because of his high scores, other students think that the young man goes there to win games (Tozer 543). The basketball coach lowers Jamal’s level of education so that he can be able to concentrate on sports. This portrays the negative thoughts of the coach on Jamal; he thinks that Jamal cannot manage sports and education. In addition, this offer serves to make the school become successful in sports. This incidence can be regarded as an attempt to exploit the basketball talent of Jamal. Besides, the offer also perpetuates the ideology that black students cannot be superior to whites. This scene represents the widespread discrimination of blacks in the school setting. Jamal acts as a sacrifice so that the school can perform well in basketball sports competitions. Gender and Sexuality

Accounting for Costa Company Essay Example | Topics and Well Written Essays - 500 words

Accounting for Costa Company - Essay Example expenses 4,500 Property taxes 6,500 Rent 22,000 Net Income 84,100 1. There are two errors indicated related to inventory and sales of Costa Company. These errors will have profound impact on the company’s financial position as reported in the balance sheet of the company and also in the comprehensive income statement. Errors, omission, and mistakes can mislead users of the financial information about the reality of the business and its financial situation (Weygandt, Kimmel, & Kieso, 2010). Incorrect reporting of closing inventory would not only overvalue company’s assets and hence the size of the company’s book. This would also lead to wrong reporting of cost of goods sold which will have direct impact on the net income generated by the company and also the amount available to be distributed to shareholders. Missing out a revenue transaction will have a negative effect on the net income of the company because costs related to it are already included in costs of g oods sold by the company. This underreporting of net income would in turn affect the equity side of the balance sheet. 2. The income statement of Costa Company after adjustments to two errors reported in the case has generated a net income of $84,100 at the year end. This indicates that the company’s business operations are actually generating enough revenue that is able to cover costs of goods sold and operating expenses and taxes related to the business.

Financial Services Reforms Act

Financial Services Reforms Act SECTION 1 INTRODUCTION What are the main aims of the two financial services reforms from 2001—2012? There are two major reforms from 2001-2012 in the financial service industry, such as: Financial services reforms Act (2001) The FSRA introduced in October 2001, administrated by ASIC, become mandatory on 11th March 2002. The FSR amendments to the Corporations Act 2001 (the Act) introduced three main changes which are: Licensing and conduct of financial service providers. The FSR amendments to the Corporations Act 2001 (the Act) introduced a single licensing regime for financial advice and dealings in relation to financial products. An entity that operates a financial services business must now hold an Australian financial services (AFS) license or be authorized by a licensee. Introduced the training policy Known as RG 146, required to get the new AFSL (Australian Financial service License). The Act also seeks to provide consistent and comparable disclosure in relation to financial products and services (including) advice. A single authorization procedure for financial markets and clearing and settlement facilities Future of Financial Advice (FOFA) reforms:- FOFA became mandatory on 1 July 2013 (and was voluntary from 1 July 2012). The objectives of FOFA are to improve the trust and confidence of Australian retail investors in the financial services sector and improve access to advice. The FoFA reforms key elements are: A legal requirement for financial advisers to act in the best interests of their clients. A ban on conflicted remuneration being monetary and non-monetary benefits given to a licensee or representative who provides financial product advice (personal and general) to retail clients which could reasonably be expected to influence the choice of financial product recommended or the financial advice given. On-going fee arrangements requiring the provision of fee disclosure statements and renewal notices to retail clients receiving personal advice. Increased ASIC powers to enforce elements of the FOFA reforms. What does the best interest of the client mean? From the July 1st, 2013, as per new legislation known as The Future of Financial Advice (FOFA), financial advisors and planners in giving advice to their retail clients gives priority to the best interests of the customers. Now advisors didnt only advise their clients about only the products they have on their approved product list (APL) but also refers to their retail clients to other advisors APL, if it is in their best interest. They should not focus on their own fees, but it’s their duty as per legislation (FOFA) to consider the client interest ahead of their own interest. ASIC has explained this duty in the ASIC Regulatory Guide 175 as: Acting in the best interests of the client: best interests duty (s961B) Advice providers must act in the best interests of their client in relation to the advice. One way an advice provider can demonstrate they have done this is by showing they have carried out certain steps in advising their clients. These steps, which act as a ‘safe harbour’ for complying with the best interest duty, are set out in s961B (2). To satisfy the steps for safe harbour in s961B (2), an advice provider must: 1. Identify the objectives, financial situation and needs of the client that were disclosed by the client through instructions. 2. Identify the subject matter of the advice sought by the client (whether explicitly or implicitly). 3. Identify the objectives, financial situation and needs of the client that would reasonably be considered relevant to the advice sought on that subject matter (client’s relevant circumstances). 4. If it is reasonably apparent that information relating to the client’s relevant circumstances is incomplete or inaccurate, make reasonable inquiries to obtain complete and accurate information. 5. Assess whether the advice provider has the expertise required to provide the client with advice on the subject matter sought and, if not, decline to provide the advice. 6. If it would be reasonable to consider recommending a financial product: conduct a reasonable investigation into the financial products that might achieve the objectives and meet the needs of the client that would reasonably be considered relevant to advice on that subject matter; and assess the information gathered in the investigation. 7. Base all judgements in advising the client on the client’s relevant circumstances. 8. Take any other step that, at the time the advice is provided, would reasonably be regarded as being in the best interests of the client, given the client’s relevant circumstances. The licensee or authorized representative will bear the financial liability for any breach of duty. Individual advisors may be subject to administrative sanctions, but not financially liable for any breach of the duty. Prepare a checklist of what documents you must provide to your clients as per the reforms. As per Financial Service Reform Act 2001 the financial planners must provide FSG (Financial Service Guide) to the existing as well as new expected retail clients. The FSG is an important disclosure document as it helps the clients to decide whether to get financial services from a licensed. FSG must be given to the client as soon as practicable after it becomes apparent that the client will or likely to acquire financial service and in any event before the financial service is provided. It is important to know that FSG is not required when the client is not a retail client and where no financial service is provided. As per section (942 C), FSG must include:- The title â€Å"Financial Service Guide †on the cover of or at or near the front of the Financial Service Guide document. The FSG must be dated. The name and contact details of the licensee and (their license number) and the authorized representative and the statement showing that the advisor is an authorized representative of the licensee. Information about the types of financial services (as authorized under the license) offered to retail client. Information that a (SOA) statement of advice (not required for general advice) and /or a Product Disclosure Statement (PDS) may be provided to the client. Information about all the remunerations (including commission) and other benefits received or likely to be received on provision of financial services, including for referrals. Details of any associations/ relationships that may reasonably influence the licensee or the authorized representative in providing the services to the client. Information regarding client concern and the licensee dispute resolution systems. Details regarding the privacy of clients personal details and how such details will be used and handled (as per the privacy act regulation). Describes the different types of client leads? There are three types client leads:- Cold leads, generally referred to just name with little or no other information normally obtained from sources like database, phone book or third party. Their priority to contact is very low as they lack of qualifying information. When making contact with cold leads, it’s important to know that Hawking provisions may relate. Warm leads there is some prospect that contact will be productive and their detailed and specific information availability will ensure that they do not breach the hawking provisions must be specific. Hot leads are the ones where the prospect is known to be interested to take services of a financial planner. They may have asked directly for a product or service and these leads should be contacted at as early as possible. Which of the six basic steps in the financial planning would include lodgement of the paperwork and obtaining all the signatures necessary for the recommendations in the financial plan to be actioned? The six basic steps in the financial planning process are:- i. Preparation Fact Finding Data Analysis and developing a recommendation Preparing a written Recommendation Implementation Review On Implementation stage – Presenting recommendations and gaining agreement to proceed. At this stage after preparation of written recommendations, financial planner plan to take appointments from the client and well prepared financial planner at this stage have all the relevant documents ready for the clients signature. On completion of presentation, interview the paper work needs to be lodged promptly so that recommendations can be implemented and the plan commenced Why a financial plan may need to be reviewed? With the passage of time many things changes, so the financial plan also requires regular reviewing and change in order to make it more realistic. Here are a few reasons that call for to review and change of your financial plan. Variation in financial conditions: changes in the financial / economic condition in the economy have a greater effect on many investment decisions when you feel that your progress towards the achievement of planned goals becomes slow besides the required time lapsed because of changes in external conditions then you should modify /change your investment goals, make them achievable and profitable in present situations. Changes in income / Job: Because of uncertainty and unemployment in the market it is possible that any time may be you lose your job or your income not increase as expected, in both situations your contributions towards your financial goals will be reduced. On the other hand, if your salary increases beyond your expectations as because of promotion / bonus, this enables you to achieve your current financial goal earlier than planned or because of surplus funds you may look for new investments. Unexpected increase in expenses: Sudden medical / accident expenses rise in household expenses as overall prices of goods and services have increased may require to cut down your savings and if you have no other contingency fund in yours plan this can upset your financial goals and enforce to review and bring changes in your financial plan. New Goals: Trend in market change e as time passes like if you have invested in savings accounts, then you may want to invest your funds in building societies or credit unions or s unit trust if they are now offering better interest rates and lower tax benefit. Number of dependent: At the time when your children are small dependent on you then the yours financial goals will be to increase life insurance coverage, but as they grown up and settled in their life your priority changes and now you want to spend more for your health insurance, secondly no of children (dependent) or death of any family loved one also impact upon yours cash flows and yours financial plans Risk Tolerance Fator: When a person is young, he may take risky investments young and energetic and have less responsibilities, but as the time passes that person in older age will try to go for investments where the risk factor is very low as to safeguard his principal. What are the key recommendation areas? In developing the recommendations the key areas which the financial planner will consider are:- How the financial position can be improved - share, property, bonds, unit trust. Ways to accumulate funds for retirements. superannuation. Options to generate funds in retirement rollovers, pensions. Protection of beneficiaries will, life insurance, estate planning. How to protect lifestyles income protection, disability insurance. Protection of assets general insurance cover. Keeping in view the above mentioned key main areas, financial planner also follow the rule of â€Å"Know your client† which means trying to understand clearly what your clients want to achieve from investments of their fund. After clear understanding of the clients needs/ goals, following the rule ofâ€Å" Know your product† financial advisor determine by which available products or strategies the clients needs can be fulfilled in the planned time frame. Selection of different investment options /product advisors also keep in mind that there are certain external factors like economic and financial conditions in the economy, which may call for a change in investment strategies or increase in planned time frame of objectives. Finally, the advisors develop the actual recommendations of a financial plan and discuss these recommendations with the client so that at this stage they can be reviewed or altered as per client input. According to best business practice, how often should a client review interview take place? Financial advisors frequently review the financial plan to access its progress as it is still appropriate or required alteration with the consent of the client. Short term reviews normally take place in every six months on the basis of following reasons: Significant changes in the clients current life circumstances, such as get married, increases or decrease in dependents, change in income status or loss of job etc. Changes in the economic conditions like establishment of new monetary laws, inflation, changes in tax rates as these can affect the investments. Its clients own desire to have more frequent reviews However, routine reviews should take place about approx, every 12 months.

The Importance of Caliban in William Shakespeares The Tempest Essay

The Importance of Caliban in William Shakespeare's The Tempest    'This thing of darkness, I must acknowledge mine.' Although many seem baffled by Shakespeare's The Tempest, the plot is not the target to be deciphered. We understand The Tempest through understanding the character of Caliban. Many works highlight the virtuous side of human nature, failing to acknowledge the darkness that lives within the hearts of all. The Tempest is not one of these works. This story realizes that it is impossible to have the good aspect of human nature without the bad. Caliban helps the reader realize that the difference between good and bad people is the way in which the hidden dark side manifests itself to the outside world. Ostensibly, The Tempest is a play based around Prospero: his power to punish versus his power to forgive. ?Many scholars believe that this is a semi-autobiographical work, written towards the end of Shakespeare's literary career?(Davidson 241). This idea is reinforced throughout the play, especially towards the end and in the epilogue: '...my ending is despair, Unless I be relieved by prayer.' And 'I'll break my staff, Bury it in certain fathoms in the earth, And deeper than did ever plummet sound I'll drown my book' (i.e. his tools that work the magic) Therefore, our understanding of Caliban's position in the play is of great import. Critics debate on whether his... ... Interpretation." In The Tempest: A Casebook. Ed. D.J. Palmer. London: Macmillan & Co. Ltd., 1968. 225-263. Kermode, Frank. Introduction. The Tempest. By William Shakespeare. Cambridge: Harvard UP, 1958. xlii. Palmer, D. J. (Editor) The Tempest - A Selection of Critical Essays London: MacMillan Press Ltd., 1977. Shakespeare, William. The Tempest. The Riverside Shakespeare. Ed. G. Blakemore Evans, et. al. Boston: Houghton Mifflin Company, 1974. Solomon, Andrew. "A Reading of the Tempest." In Shakespeare's Late Plays. Ed. Richard C. Tobias and Paul G. Zolbrod. Athens: Ohio UP, 1974. 232-265 John Wilders' lecture on The Tempest given at Oxford University - Worcester College - August 4th, 1999.

Speech against Animal Testing

Now ladies and gentlemen, I would like you guys to have a think about this, without animal research, how long would it take for us to have a breakthrough in order for us to survive through small pox, rabies, malaria or any other severe diseases that had occurred in the past. If it weren’t for animal testing, we wouldn’t be all sitting here, enjoying our lives. Thank you all for listening. 0 In the case of using primates in animal testing, the National Research and Medical Research Council has stated, ‘Some biomedical research is best undertaken on primates in order to allow the greatest relevance to understanding health and disease in humans. ’ A PHD student from the University of Sydney, Swetha Murali, is working in a neuropharmacology lab researching about the development of novel therapeutics for treating chronic pain. Murali also raised a number of concerns and argued, ‘The first three are not alternatives at all. These animal dealers must be lice nsed by the United States Department of Agriculture and must adhere to Animal Welfare Act standards of care. Both dealers and research facilities can obtain dogs and cats only from specified sources and must comply with detailed record-keeping and waiting-period requirements. In addition, the United States Department of Agriculture conduct surprising inspections of dealers and research facilities for agreement to help ensure research animals are not missing pets. ’ 6They don’t actually lead to the development of novel treatments, just a better understanding of the efficacy of existing ones. Meanwhile the last two are already commonly used in most labs, but prior to and in conjunction with work and animals. ’ Murali has also stated that ‘and as powerful as modern computers are, there’s still simply no comparison – the idea of successfully simulating the complexity present in organism- level biological systems is a pipe dream at present. â€⠄¢ 9 My third point would be that there is no suitable and reliable substitution to animal testing.It has been reported that there are situations, where there are no viable alternatives to animal testing in order to enlarge the research of treatments to assist human beings from suffering a wide range of diseases. This has been brought up by the National Health and Medical Research Council which stated, ‘Animal experimentation remains crucial to a proportion of the funded research design to find better ways of preventing, treating and curing human diseases, and there are many situations where no alternatives exist. 7 The American Association for Laboratory Animal Science stated that, ‘While some research requires that dogs and cats are used, the vast majority of laboratory animals are rodents specifically bred for research. Nearly half of the dogs and cats needed for research are also bred for that purpose. Since state laws and local policies prevent many animal pounds an d shelters from providing dogs and cats to research facilities, animal dealers are the primary source for the other half of the animals scientists require. ’ 5Good morning teachers and fellow classmates. Today I will be presenting my point of view towards the issue of animals being used in testing and research. Animals such as mice, rats and primates are used in the further research for the sake of us human beings, either health or cosmetic wise, and also tested on animals to make sure they have no life-threatening side effects. This act has being carried out for years, and to abolish it now would be a real shame and it’ll bring an end to the further advancement of human health. I assume that most of you guys think that animal testing will involve big needles injecting into those little cute, furry rodents. But I assure you, it’s not. It has been stated that the procedure throughout the whole testing will keep the animals’ distress to a minimal. Also the people who are involved in this project are all animal lovers, which mean that they aren’t doing this for enjoyment, but for the health of the greater well. As they say ‘Good science and good animal welfare go hand in hand’. In the UK, the experiments that were carried out have been classified as mild, moderate or substantial. In December 2001, licensed experiments that happened in the UK were: 39% mild, 55% moderate, 2% substantial and 4% that are unclassified. Judging from these statistics, it is shown that very few experiments have caused substantial suffering to the animals tested. This also leads to my second point. Many of these animals that were killed in animal testing were specifically bred for this purpose. 3These animals would not have been alive at all if they weren’t needed for animal testing. Also keep in mind that they were bred under humane conditions, which means, they had the right amount of nutrition to be healthy and also in an environm ent that were close to home for them. In certain parts of the world, purposely-bred animals were not available, and in these cases, animals that were used must be obtained through licensed and regulated dealers that meet standard criteria where it was suitable laboratory research. 4

Conjugation of the Spanish Verb Traer

Conjugation of the Spanish Verb Traer Traer is the most common Spanish verb that means to bring. Its stem changes in a way that isnt readily predictable. Other verbs that are conjugated in the same pattern include abstraer (to think about abstractly), atraer (to attract), contraer (to shrink), distraer (to distract), extraer (to extract), retraer (to dissuade or retract), and sustraer (to remove). Irregular forms are shown below in boldface. Translations are given as a guide and in real life may vary with context. Infinitive of Traer traer (to bring) Gerund of Traer trayendo (bringing) Participle of Traer traà ­do (brought) Present Indicative of Traer Present indicative (presente del indicativo): yo traigo, tà º traes, usted/à ©l/ella trae, nosotros/as traemos, vosotros/as traà ©is, ustedes/ellos/ellas traen (I bring, you bring, he brings, etc.) Preterite of Traer yo traje, tà ºÃ‚  trajiste, usted/à ©l/ella trajo, nosotros/as trajimos, vosotros/as trajisteis, ustedes/ellos/ellas trajeron (I brought, you brought, she brought, etc.) Imperfect Indicative of Traer yo traà ­a, tà º traà ­as, usted/à ©l/ella traà ­a, nosotros/as traà ­amos, vosotros/as traà ­ais, ustedes/ellos/ellas traà ­an (I used to bring, you used to bring, he used to bring, etc.) Future Indicative of Traer yo traerà ©, tà º traers, usted/à ©l/ella traer, nosotros/as traeremos, vosotros/as traerà ©is, ustedes/ellos/ellas traern (I will bring, you will bring, he will bring, etc.) Conditional of Traer yo traerà ­a, tà º traerà ­as, usted/à ©l/ella traerà ­a, nosotros/as traerà ­amos, vosotros/as traerà ­ais, ustedes/ellos/ellas traerà ­an (I would bring, you would bring, she would bring, etc.) Present Subjunctive of Traer que yo traiga, que tà º traigas, que usted/à ©l/ella traiga, que nosotros/as traigamos, que vosotros/as tragis, que ustedes/ellos/ellas traigan (that I bring, that you bring, that she bring, etc.) Imperfect Subjunctive of Traer que yo trajera (trajese), que tà º trajeras (trajeses), que usted/à ©l/ella trajera (trajese), que nosotros/as trajà ©ramos (trajà ©semos), que vosotros/as trajerais (trajeseis), que ustedes/ellos/ellas trajeran (trajesen) (that I brought, that you brought, that he brought , etc.) Imperative of Traer trae (tà º), no traigas (tà º), traiga (usted), traigamos (nosotros/as), traed (vosotros/as), no tragis (vosotros/as), traigan (ustedes) (bring, dont bring, bring, lets bring, etc.) Compound Tenses of Traer The perfect tenses are made by using the appropriate form of haber and the past participle, traà ­do. The progressive tenses use estar with the gerund, trayendo. Sample Sentences Showing Conjugation of Traer and Related Verbs Estamos estudiando la posibilidad de traer ms especialistas. (We are studying the possibility of bringing in more specialists. Infinitive.)Estamos trayendo energà ­a y equilibrio superior al equipo. (We are bringing energy and balance to the team. Present progressive.)No he traà ­do nada. (I havent brought you anything. Present perfect.)Le traigo la leche para que se haga un capuchino. (I am bringing you the milk so you can make a cappuccino. Present indicative.)Me distraen las conversaciones que oigo a mi derecha y a  mi izquierda. (The conversations I hear to my right and left distract me. Present indicative.)Extrajimos unos centà ­metros cà ºbicos del là ­quido. (We extracted a few cubic centimeters of the liquid.) Preterite.)Mis tà ­os siempre traà ­an revistas nuevas o algà ºn juguete. (My aunts and uncles always brought some new magazines or some toy. Imperfect.)La ceremonia atraer a decenas de miles de personas (The ceremony will draw tens of thousands of people. Fut ure.)Patricia me distraerà ­a pidià ©ndome de jugar con ella. (Patricia would distract me by asking me to play with her. Conditional.) Espero que me traigas buenas noticias. (I hope you bring me good news. Present subjunctive.)Hubo un tiempo en el que era ilegal que las parejas interraciales contrajeran matrimonio. (There was a time when it was illegal for interracial couples to get married. Imperfect subjunctive.)Trelo aquà ­. (Bring it here. Imperative.)

Keine Lazarovitch Essays

Keine Lazarovitch Essays Keine Lazarovitch Essay Keine Lazarovitch Essay Irving Layton was written about his mother, Kline, most likely as a eulogy after she died In 1959. The unusual yet astonishing thing about this poem Is during the first four paragraphs the mood is dark, almost evil like, and fierce, as he speaks of growing old and death, For her mouth was not water but a curse, (paragraph 2). We can see that the speaker, her son, is an honest and expressive man. The emotional effects of these four paragraphs makes us question why Irving would bother to write a eulogy for his mother if he only states readers things about her, it also makes the reader believe perhaps his mother was an unhappy miserable woman who only cursed Gods creatures. The final paragraph of the poem leaves the reader with a satisfying sense of peace, where he basically says that although his mother spoke her mind and was firm on her beliefs, and though the things did may have sometimes been a nuisance, she was his mother. The things she did made her the person she was. Her characteristics were the things that made her real. Though eulogies are usually spoken with a soft tone, and speak of all the great things the person did, the reality Is o one is perfect, and the flaws that people have make them who they are. The authors purpose was to show his true love for his mother. He loved her because she was, in fact, so fierce and outspoken, which is why the thought of this poem is so important. The imagery is very powerful as we can see the picture of his deceased mothers head on the cold pillow, her white watermarking hair in the cheeks hollows, (paragraph 1). This immediately illustrates his mother in the casket at her funeral. Also, we can see the obvious look of the mother when he talks of her amber dads that she wore upon her breast so radiantly. (paragraph 4). These clear visual characteristics also show Layton observance and attention towards his mother. Although this poem does not include a uniform rhyme scheme, we notice the last word of every line (except the last line of each paragraph) has the same ending. For example, in the first paragraph the first line ends with the word pillow, the second line ends with the word hollows and the third line, the word how. Though these words do not necessarily rhyme, they make connections to each other through sound. Also, there are many literary devices in the poem that help emphasize the imagery and sound. For example, in the first paragraph, the alliteration of white watermarking hair really catches the readers attention and creates a greater visual image. Another example would be In the third paragraph when he says Till popularizing Death leaned down and took them for his mould. This line represents growing old and death as a reason for the loss of her rich, black eyebrows. Yet, death cannot physically lean down and take eyebrows, for that is only a human trait, thus making tons Ellen a Tort AT personalization.

Sources of Finance Essay Example | Topics and Well Written Essays - 750 words

Sources of Finance - Essay Example The equity market (also known as the stock market) is the market for trading equity instruments (Federal Reserve Bank of San Francisco, 2005). Shares are the securities issued to the general public and its ownership implies business ownership.There are two different types of shares: Equity shares and Preference shares (Finance.mapsofworld.com, 2013). One of the examples of the equity instrument is common stock shares, publicly traded on national and global Stock exchanges (Federal Reserve Bank of San Francisco, 2005). Debts are the financial instruments traded for a long period of time. Example of debt instruments are mortgages and bonds (either corporate or government) (Federal Reserve Bank of San Francisco, 2005). Loans are granted by Banks, insurance companies or financial institutions in order to provide working capital or finance capital equipment (Term loan, 2006). Various banks including commercial banks, industrial development banks, and cooperative banks give medium-term loans for a period of 3-5 years (Finance.mapsofworld.com, 2013). Financial institutions established by State and Central governments give long term loans (Finance.mapsofworld.com, 2013). In order to get long term loan the company is required to limit dividends, to meet minimum working capital and debt to net, etc. (Term loan, 2006). If the company is granted the loan, it is amortized over a fixed period of time (Term loan, 2006). Loans as a source of long-term financing have some obvious benefits to the borrowers, as the principal and interest are the figures that can be calculated and planned in budget. Also, the duration of the business relationship is defined in the contract and normally ends when the debt is paid out (National Federation of Independent Business, 2009). Equity financing allows a business entity to acquire funds without generating debt obligations. When the company issues shares usually there is no debt burden on the company

To what extent did the Cuban intervention shape Angola (1975-1991) Assignment

To what extent did the Cuban intervention shape Angola (1975-1991) - Assignment Example I will also refer to the Library of Congress Country Studies. In section B, I will discuss the first Cuban intervention, global response to the event, Cubas second involvement, and The Battle of Cuito Cuanavale. In C, I will evaluate my sources and in D, provide an analysis of evidence. In consequence, to analysis, I will formulate a conclusion to my research in E. The Portuguese colonization of Angola began in the sixteenth century and continued until 1975. In 1974, following the Carnation Revolution in Portugal, an extreme right wing Portuguese government was replaced by a moderate democracy (Birmingham 184). At the time, three major revolutionary factions operated in Angola; MPLA, UNITA and FNLA. In January 1975, at a meeting held in Kenya, Portugal recognized the MPLA, UNITA, and FNLA as three independent and equal political movements (LOC). Further meeting in Alvor, Portugal, resulted in the agreement of independence on 11 November 1975 with a transitional government in place until that date (LOC). The transitional government, which was an equal unity between all three movements, was sworn in on 31 January 1975 (Smith 66). Disputes quickly erupted between members of the newly formed government. Pro-western FNLA which was heavily influenced by the United States was at odds with Soviet and Cuban-backed MPLA (LOC). The U.S refused to accept MPLA as a major player in the unity government due to their strong Soviet ties and Marxist inclinations (Smith 69). An arms race began between these two factions leading to the U.S. funding UNITA for the first time (LOC). Fighting which initially began in Luanda spread to the entire country. In July 1975, in response to a request by MPLA leader Antonio Neto to provide support against international imperialism, Cuba set up four centers for military training in Angola (CIA). On 11 August 1975, Cuban Major Raà ºl Diaz Argà ¼elles proposed to Fidel Castro a military

Greece Economic Crisis of 2011 and its Prospects in the EU as its Essay

Greece Economic Crisis of 2011 and its Prospects in the EU as its Member - Essay Example 306). The deficit stood at 12.8 percent of GDP instead of 3.6 percent of GDP (Akram et al. 307). Inflation also was higher than the EU average (Xafa). Greece also accumulated a large current account deficit. Consumers demanded foreign goods, which resulted in a current account deficit of $51.5 billion in 2008 (Akram et al. 309). Private debt as a result accumulated too. By the end of 2009, Greece was downgraded by most rating agencies. According to Akram et al., â€Å"in October 2009, Fitch had down shifted the Greek credibility to A- and further degraded to BBB+ by the end of December 2009. Standards & Poor’s and Moody also downgraded the Greece on the same grounds† (306). The prognosis by many was that Greece needed to leave the Euro zone (Akram et al. 306). Some even recommended that the Euro Zone should be partitioned on a north – south basis (Akram et al. 306). The trust of investors was destroyed. The government failed to impose reforms. Administration also failed to properly assess the situation in Greece prior to 2009 (Akram et al. 308). Corruption levels were high too, which placed Greece at the bottom of South Europe (Akram et al. 308). Tax evasion stood at 30 percent of GDP (Akram et al. 308). Instead of flowing into government pockets, and then being used to repay the debt, this money stayed in private hands. As a result, investors fled as Greece was downgraded. The Euro Zone was supposed to decrease exchange rate fluctuations of its member – countries. According to Mishkin, large exchange rate fluctuations damage the economy (319). They damage financial institutions and banks as fluctuations generate losses (Mishkin 319). A single, strong currency can decrease these fluctuations. The single currency is still overwhelmingly a...This paper is the best example of analysis of the economic crisis in Greece in 2011. The root causes of the crisis are identified, and possible ways of the crisis overcoming are presented. Prospect s of the EU as an integral organization are described Origins of the crisis lie in the Greek public debt. In the 1980’s and early 1990’s, interest payment on public debt comprised a large share of the state deficit). Until the end of the 1990’s, despite high levels of public debt, Greece had managed to maintain fiscal control and debt regulation, largely because of the EU membership and lower interest rates it had to pay on its debt. Greece was unable to finance its deficit without indebting itself, because of low levels of public saving since the 1980’s. As a result, most of the Greek public debt, 80 percent, ended up being owned by 2010 by foreign banks. Greece also accumulated a large current account deficit. Consumers demanded foreign goods, which resulted in a current account deficit of $51.5 billion in 2008. Private debt as a result accumulated too. By the end of 2009, Greece was downgraded by most rating agencies. The trust of investors was destroyed. The government failed to impose reforms. Administration also failed to properly assess the situation in Greece prior to 2009). Corruption levels were high too. Tax evasion stood at 30 percent of GDP. Politically, an exit by Greece could imply a disaster. The EU would not be viewed as a strong union. Investors might view it unfavorably as well, since failure to keep Greece could be viewed as a forecast for future crises among the EU members. Moreover, if Greece exits and is bailed out at a lower interest rate, other countries would find it profitable to leave as well.

Marketing Energy Drinks to Americas Youth Essay Example for Free

Marketing Energy Drinks to Americas Youth Essay As I started collecting information for this paper, I soon realized that the energy drink industry is a very small (18 percent) part of the beverage industry, but a very dominant part to say the least. Interestingly, the major players in the industry, Monster Energy, Red Bull, and Rockstar, have intentionally veered away from the conventional mediums used to promote products. They instead have chosen marketing mediums that appeal more to their target markets and the â€Å"live life on the edge† lifestyles that they live. Monster for example, shies away from mass market advertising; instead they focus all of their sales efforts and marketing muscle on sponsoring action sports athletes, artists and musical, events and tours. All of this ties in with the company’s overall philosophy that Monster isn’t just a beverage, but a lifestyle brand (Landi). â€Å"The key is for us (Monster) to retain what we do best, which is marketing in an unconventional way and keep that feel for the brand,† said Rodney Sacks, CEO of Hansen Natural Corp. â€Å"Monster is all about action sports, punk rock music, partying, girls, and living life on the edge† (Landi). The companies that produce energy drinks are using the current popularity of action sports such as motocross, skateboarding, BMX, etc. , to showcase their products and to further brand awareness. It’s not coincidental that the demographic that participates in these sports and idolizes its professional athletes are also the same demographic that consumes energy drinks. You’ll see very few TV commercials or print ads promoting energy drinks but when you turn on the ESPN produced X-Games, just about every athlete participating is sponsored by Red Bull, Monster, or Rockstar. John Lee, director of sports marketing for Monster Energy Drink says, â€Å"We don’t do print ads or television. We strictly have promoted our brand through athletes and the events that the athletes compete in. † With our current generation (Gen – Y) of young Americans being the first to really grow up with the Web, it is important for marketeers to embrace the use of the internet as a vital marketing tool and communication medium (Ness). â€Å"This group has a lot of lifetime ahead of them and that makes their Lifetime Value (LTV) high for marketers,† says Greg Ness, Chief Strategy Officer, Burst Media. Ness was also quick to point out that, â€Å"one-third of current college students spend 10 or more hours online per week and one-fifth spend 20 hours or more online. † Ness concludes, â€Å"Their time online exceeds the amount of time they are spending watching TV or listening to the radio. † Monster has recently starting using the internet as a recruiting / marketing tool of sorts when they introduced the â€Å"Monster Army. † The Army is a â€Å"grassroots marketing outreach community that also locates up-and-coming athletes seeking sponsorship opportunities† (Campanelli). In the past few years, more than 50,000 athletes (recruits) have signed up as members of the Monster Army where more than 1,000 of them are currently sponsored through the program. â€Å"It’s been a very successful program, our Army members are out there spreading the word about our products, telling ten of their friends who in turn tell ten of their friends, it’s a snowball effect† (Lee). In addition Monster has also recently announced an exclusive relationship with the Loop’d Network, a social media platform exclusively for online sports communities. The Loop’d Network currently boasts more than 200,000 members worldwide (Campanelli). The history of energy drinks is much deeper than most would imagine. Japan is credited for pioneering the energy drink phenomenon, but the first mass produced energy drink was called Lucozade, and was launched in 1929, in the UK (Research Wikis). It wasn’t until Red Bull, which was first launched in 1987, and introduced the United States to the world of energy drinks a decade later that the energy drink industry really took off (Reuters). Red Bull might have had the first big impact on the market in 1997, but Monster, launched in 2002, by Hansen Natural Corp. has clearly made a strong impression on the market. With its initial market share of 12 percent in 2003, Monster now has a 30 percent hold on the market while Red Bull maintains 25 percent (Reuters). Past portrayals of energy drinks were for the most part all negative as energy drinks are not regulated by the FDA and most contain large amounts of sugar, sodium, and caffeine, among other things. Some brands and flavors have a caffeine content that can range from a modest 50 mg. to an alarming 505 mg. per can (Reissig). For example, an 8. 3 oz. can of Red Bull contains 76 mg. of caffeine which is about twice what a 12 oz.can of Coke contains (LeBlanc). A 16 oz. can of Monster contains about 14 teaspoons of sugar and 200 calories (LeBlanc). So what are all of these â€Å"negative† energy boosting drinks doing to our bodies? A recent study done by Wayne State University in Detroit showed that consumption of energy drinks increased blood pressure and heart rate levels in healthy adults that drank two cans a day (LeBlanc). With all of those negative aspects there must be something good in energy drinks. There is a long list of beneficial ingredients that can be found in most of the energy drinks on the market today. They include; vitamin B-complex, antioxidant vitamins C and E, the amino acid taurine, bee pollen, inositol, glucuronolactone, and herbal extracts from ginseng, guarana, ginkgo biloba, horny goat weed, milk thistle, yerba mate, damiana, rosemary, skullcap, black seed, royal jelly, and white willow, among others (Berry). The overall benefits that energy drinks are said to produce include stress relief, sobering effects, an improved love life, increased stamina, sharper reflexes, heightened alertness, virility, and they’ll stimulate your metabolism (Berry). The demographic that energy drink companies are after is rather broad. While their number one consumer fits the description of a young white male between the ages of 16 to 25, energy drink companies are broadening their marketing horizons and are now looking at men, women, and children between the ages of 12 and 40 (LeBlanc). â€Å"Younger kids see drinking energy drinks as something their parents might disapprove of,† says Jim Karwowski of Power Brands. A market that has yet to be fully tapped into is the female consumer. While the number of female consumers has grown 74 percent over the last five years, women are still considered the minority population when it comes to energy drinkers. Almost 20 percent of men say they drink energy drinks while only 10 percent of women say they do (Francella). I’ll be using information gathered from a number of different research papers as well as reports produced from beverage industry insiders to substantiate my findings on the marketing techniques being used to lure America’s youth into becoming loyal consumers. Method: During this study I coded 60 magazines. I reviewed issues of Racer X Illustrated and Motocross Action Magazine looking for ads from energy drink companies. My goal was to find print ads directly from the energy drink companies themselves that promoted their product. Once found (if found), I would evaluate what the ad was about and what demographic the ad was targeting. I watched and coded 10 TV commercials (via YouTube) in an attempt to figure out if the messages shown were directed towards a particular market. The only â€Å"corporate made† TV commercials I was able to find were from Red Bull and Rockstar. I found a variety of homemade Monster commercials but none that would have been endorsed by the corporate office. With Red Bull, four of the ads were animated and four were of Red Bull sponsored athletes. The two Rockstar commercials were based around music, one having a more psychedelic look while the other had a guitar player helping a stranded woman. My goal here was to evaluate what the ads were about and what demographic the ads was intended for. I reviewed and coded four web sites, three from energy drink companies and one from an action sports promotion company. My objective while evaluating these sites was to see what groups of people, whether it was men or women, and what age range was the information intended for. I found a vast amount of information to dissect and code from companies that are within the beverage industry. These are companies that do product reviews, market analysis, and product introductions, among other things. Two common messages that I repeatedly found in these articles revolved around college kids using energy drinks to mix with alcohol and the overall abuse of energy drinks. My objective here was to get an idea of how many college kids fall into one of these two groups. Although my options were limited due to a lack of documentation from other academic researchers, I was able to find, evaluate, and code information from four other academic research papers. I was able to find these documents after an exhaustive search using Lexis Nexis, Psychinfo, and the Social Science Citation Index via the Joyner Library. I came across a huge inventory of other academic research papers that were based on similar subjects, but to gain access to more than the first paragraph I would have had to sign up for subscriptions and pay fees. I’m hoping that my frugalness will not negatively impact my grade and hope the information that I was able to obtain and evaluate will satisfy the requirements of this paper. While evaluating and coding the different mediums I looked at the overall tone of the material. Was the tone very harsh and bold, which would possibly be directed more towards college aged males? Was the tone very light hearted and fun which would be more appealing to a younger population and/or women? Or lastly, did the ad have some sexual overtones and innuendos which could either be directed at young men or women? Results: Being a subscriber of Racer X Illustrated and/or Motocross Action Magazine for the last 30 years, I have found that I look at many of the ads in those magazines in a rather numb, non-consuming state of mind. I’ve seen the ads so many times that I know all about the companies and their products so I don’t pay much attention to them. To my surprise, after looking at 60 different magazines that were printed over a span of five years, I didn’t find a single ad that was specifically advertising the actual energy drink. I found a large variety of ads that were promoting energy drink sponsored events, but none for the drinks themselves. The majority of the sponsored events were either motocross races, action sports events, or alternative rock concerts (the Vans Warped Tour) and bands (Linkin Park). If I was to describe the age, sex, and race of the attendees of these events it would probably be predominantly 16 – 25 year old, white, males. Although I didn’t find any product ads in the magazines it was nearly impossible to turn a page and not find pictures of riders or motorcycles that didn’t have the name or logo of an energy drink showing. I felt the four animated Red Bull commercials could be perceived as trying to target the very young viewers and the female market as much as anything else. They were light hearted, funny cartoons that weren’t big, bold, and overbearing. The four Red Bull commercials featuring their sponsored athletes were very action packed and intense. They included Robbie â€Å"Mado† Madison jumping his motorcycle onto the roof of a building in Las Vegas, â€Å"B-boy Ronnie† freestyle break dancing, big wave surfer Ian Walsh, and stunt plane pilot Kirby Chambliss. While the animated commercials carried the pitch, â€Å"Red Bull Gives You Wings,† the commercials with the athletes concluded with the athlete saying, â€Å"Welcome to my World, the World of Red Bull. † These action driven commercials were in my opinion made for the thrill seeking male consumer between the ages of 16 to 25. I also found that Red Bull’s marketing plan has the brand pursuing traditional advertising such as TV commercials as its last phase of product market development (Hein). â€Å"Media is not a tool that we use to establish the market,† says Red Bull’s Vice President of Marketing, David Rohdy. â€Å"The idea is to reinforce, not introduce the brand. Only when a market is deemed mature does the company begin a media push,† concluded Rohdy. Red Bull typically creates two new TV spots each year and runs them in their â€Å"mature markets† (Hein). The four web sites that I reviewed and coded were the corporate web sites of Red Bull: http://www. redbull. com/ , Rockstar Energy Drink: http://www. rockstar69. com/ , Monster Energy: http://www. monsterenergy. com/. In addition to the three top selling energy drink brands I also looked at Alli Sports: http://www. allisports. com/ the promoter of some of the biggest action sports series and events in the world. Themes that were consistent with all four of the sites were action, youth, and energy, energy, energy. The Red Bull site was the most clean cut and professional looking site out of the three beverage sites. I’m not saying that the Rockstar and Monster sites were cheaply made, or have an unprofessional appearance, but the Red Bull site looks like something you would present to share holders of the company. It has the least amount of â€Å"boldness† of the three beverage sites, but is packed full of well filmed video clips showing off their sponsored athletes. I don’t know if the fact that the corporate base for Red Bull is in Austria has anything to do with the web sites visual appeal, but it’s definitely a different approach than its competition took. With the look and accessibility of this site and its features I felt like it was geared for an older more mature audience. I didn’t see the sight selling the sexual appeal of women as much as I did on the Rockstar site. I think Red Bull’s site would appeal to both men and women ages 15 to 40. The Rockstar site was definitely the edgiest of the three beverage sites. Just on the home page alone you see ads for mixed martial arts fights and heavy metal concerts that the brand is sponsoring. If you look further down you can watch a short video clip of five beautiful, big breasted women posing on motorcycles and race cars. There’s also links that talk about the variety of products they offer as well as links to the various music and sports events that they sponsor to include the sponsored bands and athletes that participate in those events. I felt that the Rockstar site was definitely geared for young, white, males, ages 15 to 30. Overall I thought that the site had a very harsh tone to it and women probably wouldn’t appreciate it. With a mix of the fighters and rock concert promotions flashing on the screen a viewer might even feel some rage building inside while viewing the site. The Monster site was all about speed. The home page had a constantly changing look that showcased many Monster sponsored racers. The site overall was neatly laid out. It didn’t have as clean and crisp of a look as Red Bull had but it wasn’t as busy as the Rockstar site was. The site was easy to navigate and was very appealing to the eye. I feel the overall look of the site and the message that it gives was directed more towards the young, white, male between the ages of 15 and 35. The site is very dark, as the background is black, and has a hardcore feel and tone. I think women might be turned off by that. One feature on the Monster site that is inviting to a broader fan / consumer base is the Monster Army. I think the idea of being a part of something is a selling point for many of today’s youth. I think the Monster Army is an appealing environment for both sexes with an age range of 12 to 40. The Alli Sports web site focuses on the promotion of the action sports events that they promote. Although Alli Sports doesn’t have direct sponsorship deals with any of the leading energy drink companies, all of the athletes that are sponsored by those companies participate in Alli Sports produced events. The same demographic that participates in BMX, motocross, wakeboarding, skateboarding, and other alternative action sports that Alli promotes also consume energy drinks. I feel the Alli site is geared more towards the fans of action sports which could be male or female between the ages of 12 and 40. It’s a very bright web site and has a low key and fun overall tone to it. Both the articles I found from industry insiders as well as the academic research papers that I found voiced similar issues and concerns. One issue of concern and importance addressed the use of energy drinks by college students. I was unaware of the fact that many energy drinks are on the list of nutritional supplements banned by the NCAA. Caffeine is a stimulant and college athletes will fail a drug test if the concentration of caffeine in their sample is 15 micrograms per milliliter. That would be the equivalent of slamming five to 10 cups of coffee before a game (Moritz). Another concern that researchers have is the increasing number of college students that are consuming alcohol mixed with energy drinks. In the fall of 2006, 4,271 college students from 10 universities in North Carolina were surveyed about their consumption of energy drinks, alcohol, and the combination of the two. The results of the survey showed that 697 of the students had consumed one or more energy drinks within the last 30 days, and one-quarter of the students said that they mixed alcohol and energy drinks. Looking at the amount of energy drinks consumed by the two sexes it was discovered that men drank on average 2. 49 energy drinks per month while women drank 1. 22 drinks per month. Students who were young, male, white, intramural athletes, and fraternity members or pledges, were significantly more likely to drink energy drinks that those in other demographics (O’Brien, Miller). With college students’ taking heavier class loads and the ever present concern of one’s grades, caffeine abuse has been on the rise on college campuses. There has been an increase in reports of caffeine intoxication from the mass consumption of energy drinks as well as an overall an increase in the number of students that are dealing with caffeine dependence and withdrawal issues (Reissig). The poison control center in Chicago has handled 265 cases of caffeine abuse involving energy drinks in the last three years. The users’ average age was under 21 (LeBlanc). Interpretation: Based on information I reviewed, I feel that the energy drink industry is very strong and will continue to grow. I think the marketeers of the energy drinks are doing a great job at getting visibility for their products and they’re focusing on a set consumer demographic that has huge spending power. The youth and college students today are easily influenced and have a strong influence on the products their peers buy. The studies show that because these energy drink companies are gaining brand loyalty from their consumers at a young age that the odds are in their favor that they will become lifelong consumers. Taking the unconventional route to marketing may or may not be any cheaper than doing normal TV spots that Coke and Pepsi do. Either way, the leaders of the energy drink market are making it work for them. From a financial standpoint, I think the return on investment will come faster in the energy drink industry than it ever has in any other aspect of the beverage industry. Selling 8 oz. cans for over $2 a can is a quick way to make money. Red Bull, Monster, and Rockstar are dominating the energy drink industry when it comes to consumer preference with white male’s ages 12 to 40, but what about the ladies? The industry has yet to scratch the surface of the young female consumer market. Granted, there aren’t too many professional female athletes participating in alternative sports yet, but there are other lines of approach that the industry needs to consider. I remember seeing a bumper sticker once that said, â€Å"Girls Kick Ass. † It is that same kick ass mentality that has made energy drinks as popular as they are today. I think it will only be a matter of time before we see one of the power players in the energy drink industry come out with a product specifically marketed towards women. Maybe a black Monster can with a hot pink claw mark rather than the green one, who knows?! I foresee the FDA getting involved sooner than later with regulations on how much sugar, sodium, and caffeine can be in each product. I don’t feel that mixing energy drinks and alcohol is that big of a problem and personally hope laws don’t get created to prohibit such mixes. I think that if an individual is going to consume alcohol irresponsibly, they are going to do it regardless on the fact that an energy drink is or isn’t part of their drink selection. Bibliography: Campanelli, M. and Lee, J. , eMarketingandCommerce. com (2007). â€Å"Social Media Tips from Monster Energy† (accessed June 9, 2009). Available at: http://www. emarketingandcommerce. com/view/106 Landi, H. , Hall, M. , and Sacks, R. , Beverage World (2009) â€Å"Monster Energy: A Mighty Force† (accessed June 9, 2009) Available at: http://www. beverageworld. com/content/view/35687/ Scribd, BevNet, Research Wikis (2006) â€Å"Research Wikis Energy Drink marketing Research† (accessed June 10, 2009) Available at: http://www. scribd. com/doc/3259151/ResearchWikis-Energy-Drinks-Marketing-Research Rajan, A. , Reuters (2009) â€Å"Hansen’s Monster Takes the Fight to Red Bull’s Turf† (accessed June 10, 2009) Available at: http://www. reuters. com/article/ousiv/idUSTRE5313N320090402 Francella, B. , CS News Online (2008) â€Å"Energy Drink Sales Growth Running Out of Steam? † (accessed June 10, 2009). Available at: http://www. csnews. com/csn/index. jsp Search: â€Å"Energy Drink Sales† Berry, B., Agri-Food Trade Service (2008) â€Å"The Energy Drink Segment in North America† (accessed June 11, 2009) Available at: http://www. ats. agr. gc. ca/us/4387_e. htm LeBlanc, P. , Austin American Statesman (2008). â€Å"The Buzz on Energy Drinks – Energy Drinks Booming in Popularity† (accessed June 11, 2009) Available at: http://www. statesman. com/ Search: â€Å"The Buzz on Energy Drinks† Hein, K. , and Rohdy, D. , Brandweek (2001) â€Å"A Bull’s Market – the Marketing of Red Bull Energy Drink† (accessed June 11, 2009) Available at: http://findarticles. com/p/articles/mi_m0BDW/is_22_42/ai_75286777/?tag=content;col1 Moritz, A. , Tribune Business News (2008). â€Å"Think Before Using an Energy Drink: Colleges† (accessed June 11, 2009) Available at: http://proquest. umi. com. jproxy. lib. ecu. edu/login? COPT=REJTPUc2 Search in the ProQuest Research Library database: â€Å"Think Before Using an Energy Drink: Colleges† Reissig, C. J. , Department of Psychiatry and Behavioral Sciences, Johns Hopkins University School of Medicine, Baltimore, MD (2009) â€Å"Caffeinated Energy Drinks – A Growing Problem† (accessed June 11, 2009) Available at: http://web. ebscohost. com. jproxy. lib.ecu. edu/ehost/search? vid=1hid=6sid=5b788385-77d0-43c3-8372-037638da0fc6%40SRCSM2 Search in the PsycINFO database: â€Å"Caffeinated Energy Drinks – A Growing Problem† O’Brien, M. C. , Wake Forest Univ, Bowman Gray Sch Med, Dept Emergency Med, Winston Salem, NC (2008) â€Å"Caffeinated Cocktails: Energy Drink Consumption, High-Risk Drinking, and Alcohol- Related Consequences Among College Students† (accessed June 11, 2009) Available at: http://apps. isiknowledge. com. jproxy. lib. ecu. edu/summary. do? qid=2product=WOSSID=1BONI6HlgO3hemOl6fPsearch_mode=GeneralSearch. Miller, K. E. , SUNY Coll Buffalo, Res Inst Addict, Buffalo, NY – Journal of American College Health (2008) â€Å"Wired: Energy Drinks, Jock Identity, Masculine Norms, and Risk Taking† (accessed June 11, 2009) Available at: http://apps. isiknowledge. com. jproxy. lib. ecu. edu/summary. do? qid=5product=WOSSID=1BONI6HlgO3hemOl6fPsearch_mode=GeneralSearch Ness, G. , Chief Strategy Officer, Sundog. net (2006) â€Å"Marketing to College Students 101 (accessed June 11, 2009) Available at: http://www. sundog. net/sunblog/posts/marketing-to-college-students-101/.